It Took Me Four Years to Become an Overnight Success

I've been building businesses for thirty years. More failures than successes.

Everyone's talking about how easy it is now to download a vibe coding app, build something in days or even hours. It seems easy, doesn't it? But what are you building, and why?

If it's to make a quick buck, you're already done.

When I started My Yoga Online in 2004, I was just hoping for 50 subscribers to help pay rent. But what kept me going wasn't the money. I saw where things were heading. Streaming quality was improving, and fitness was going to move online. I could see the pattern.

It took four years to break through. Four years.

And it wasn't what I thought would do it. It was the 2008 recession. People stopped going to gyms because they couldn't afford them and looked for options online. We were the only one doing what we were doing at the time.

If I'd been chasing a quick win, I would've quit in year two, or sooner.

That's what I see happening now. People have access to tools that let them build companies solo. They launch, it doesn't make money immediately, and they quit or move to the next thing.

Here's what I know: if you believe in what you're building and you're not just chasing a quick dollar, you need to be persistent. Don't stop. Because everyone around you is stopping, or they're going at it half-assed.

The ones who make it aren't smarter. They're the ones who kept their focus, who didn't lose their drive, who pursued it when everyone else moved on.

You don't need to cross the finish line on day one. You just need to get past the starting line and keep moving. Most people won't.

That's your edge.