The Book I Was Too Afraid to Publish (Until Now)

In 2015, I sold My Yoga Online to Gaia.

Everyone congratulated me. "You made it," they said.

But I felt hollow.

The sale didn't go the way we'd hoped. The culture clash was brutal. I left the company I'd built for 10 years within months of the acquisition.

So I did what writers do when they're hurt: I wrote.

I poured everything into a book I called "Tangents." Every mistake. Every misstep. Every moment I trusted my gut and every time I should have. Six months later, I had a draft.

Then I put it in a drawer.

It felt too raw. Too personal. Like venting disguised as advice. Who wants to read about someone's pain when they're looking for business guidance?

So I moved on. Invested in things. Advised some companies. Published a novel. Kept busy.

Then AI Happened

In 2023, I spent nine months learning to code using AI at 55.

Not because I wanted to be a developer. Because I needed to understand what AI could actually do.

Everyone was talking about AI "disrupting everything." But I wanted to know: What does that mean for someone like me? A founder who already exited. A writer who's mid-career. Someone trying to figure out what's next.

So I built https://hubalot.com —- an AI hub that unifies ChatGPT, Claude, Gemini. All the tools I was juggling in one place.

Here's what I learned: AI doesn't replace your instinct. It amplifies it.

But most people are paralyzed right now.

They see AI and think: "I need to learn everything." Or: "I'm falling behind." Or: "What if my skills don't matter anymore?"

That's the wrong frame.

The Question That Changed Everything

The right question isn't "How do I keep up with AI?"

It's "What's the one thing I'm uniquely positioned to do that AI can't?"

For me, it was helping founders navigate uncertainty.

I've been there. Sold a company. Felt lost. Rebuilt from scratch. Did it again at 55.

That's not something you can prompt engineer.

And that's when I pulled "Tangents" out of the drawer.

I realized the book I wrote in 2015 wasn't too personal. It was too early.

The pain I felt then: the disorientation, the identity crisis, the "what now?", that's what everyone's feeling in 2025.

The ground is shifting. Skills that took years to build suddenly feel obsolete. Career paths that made sense yesterday don't exist today.

That's not a skills problem. It's an identity problem.

And you can't solve it with another course or another tool.

Strategic Instinct

I rewrote the book. Renamed it "Strategic Instinct."

Not as a memoir. As a framework for navigating change when you don't have a map. For trusting your gut when the data doesn't exist yet. For finding the ONE thing that matters when everything feels uncertain.

Because here's the paradox: AI made it possible for me to build software without a computer science degree. That should be inspiring.

But it also means millions of people are about to feel obsolete.

If someone like me who studied finance, not code, can build a platform now, what happens to junior developers? To marketers who just execute? To anyone whose job is "doing the thing" instead of "knowing which thing to do"?

The shift isn't technical. It's strategic.

The people who thrive won't be the ones who can use AI the best. They'll be the ones who know what to build. What to focus on. What actually matters.

That's Strategic Instinct. It's not about having all the data. It's about trusting the pattern you've seen before—even when the landscape looks completely different.

What's Next

Sometimes the work you're most afraid to share is the work people need most.

I shelved this book for nine years because I was too close to the pain.

Now I see: the pain was the point.

If you're feeling the ground shift under you right now—if you're questioning everything, if your old identity doesn't fit anymore, if you have too many options and not enough clarity—you're not alone.

And you don't need more information.

You need Strategic Instinct.

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Strategic Instinct is available now. If you're a founder navigating this transition, I'm also offering limited 60-minute clarity sessions. Learn more here.